Gurugram, India – As India welcomes the monsoon season, BEOM, the Gurugram-based fashion startup redefining co-ord culture for women, unveils a collection tailored to the rhythm of rainy days. With its new range of monsoon-friendly co-ords, BEOM continues to merge fashion-forward design with real-life practicality—making a splash in wardrobes across the country.
BEOM’s signature approach to comfort and functionality takes center stage in this seasonal drop. These lightweight, quick-dry, and crease-resistant cord sets are designed to keep women looking polished and feeling at ease—even when skies are grey.
A Seasonal Upgrade for the Modern Woman
The monsoon months often challenge the idea of effortless dressing—but BEOM rises to the occasion. The monsoon-friendly co-ords are tailored from breathable, water-repellent fabrics that are quick to dry and easy to care for. Think cropped trousers, half-sleeved tops, and relaxed fits that allow movement while minimizing cling and discomfort.
Available in earthy tones, cool neutrals, and jewel-toned hues that resist stains and watermarks, these co-ord sets offer a practical yet elevated take on rainy-day fashion. Whether it’s for commuting to work, running errands, or brunching between showers, these outfits are made to move with you.
Engineered In-House for Performance and Style
Each cord set in this monsoon-ready edit is designed and manufactured entirely in-house at BEOM’s four-story Gurugram facility. With a team of 80+ skilled tailors and an end-to-end production process, BEOM is uniquely positioned to experiment with materials and finishes that cater to seasonal demands.
The monsoon-friendly co-ords are a product of this innovation—offering stylish silhouettes enhanced with functional fabrics that dry fast, resist wrinkles, and retain color vibrancy even in humid conditions.
The Fashion-Forward Rainy Day Uniform
BEOM’s monsoon-friendly cord sets are proof that rain doesn’t have to dampen your fashion sense. With contemporary cuts, versatile colors, and functional features, these co-ords are equally suited for professional settings and casual hangouts.
Pair them with water-resistant sneakers or sliders, throw on a belt bag or crossbody, and you’ve got a ready-to-go monsoon look that’s chic, smart, and street-style approved.
Staying Ahead with Youth-Driven Design
True to its brand ethos, BEOM continues to create collections that resonate with Gen Z and Millennial consumers. The monsoon-friendly co-ords reflect the label’s ongoing commitment to clothing that fits both the lifestyle and weather realities of young Indian women.
From moodboard to final stitch, every aspect is guided by real-life utility and aesthetics. BEOM ensures full creative direction through its in-house photography, styling, and content teams—presenting a consistent, elevated visual language across platforms.
Leadership that Innovates with Purpose
Helmed by marketing veteran Rishabh Tiwari and operations lead Rahul Kumar, BEOM remains laser-focused on its goal: becoming India’s leading cord set manufacturer. This seasonal release is a testament to their ability to combine foresight, design, and execution in record time—without compromising on quality.
The monsoon-friendly co-ords join a growing portfolio of weather-conscious fashion staples, helping BEOM inch closer to becoming the go-to destination for cord set innovation.
About BEOM
BEOM is a women’s fashion startup headquartered in Gurugram, India, specializing in high-quality cord sets for women. Known for its in-house manufacturing model and youth-centric design philosophy, BEOM delivers versatile collections including printed, lounge, black, white, and now, monsoon-friendly cord sets. Every piece is imagined, tailored, and styled internally—ensuring unmatched quality and authenticity.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
